I worked with CARAs on The Juno Awards years ago, and ‘Juno’s Season’ remains one of my favourite times of the year.
I love to see Canadians celebrated, and my little Canuck heart always beams at seeing our vast pool of diverse, creative, and infinitely talented artists on display. I am consistently impressed (but never surprised) by the level of talent we grow here – in art and business.
The Canadian music industry is bursting with creativity, and the story it tells has always been powerful—diverse, emotional, and distinctly ours.
That’s what the best brands do too: they tell the right stories, to the right audiences, in the right ways, at the right time.
And that’s what Junos Season helps to highlight: that music in Canada is telling some of the best stories today.
Marketing Strategies in Canadian Music
Artists and their teams are leaning into smart strategies that build strong, memorable brands—ones that are landing with fans in a fast-moving market.
Tools like TikTok are being used intentionally, not impulsively.
Festival season isn’t just about booking gigs—it’s a full-send content and merch opportunity.
Merch is evolving, with new formats, collabs, and distribution points that feel more like lifestyle drops than tour tees.
The Business Opportunity in Music Marketing
There’s a lot that brands can learn from what’s happening in music marketing right now.
The smartest moves in Canadian music marketing aren’t just for the stage—they’re playbooks for growth across industries, from B2B brands to CPG companies to artist management.
Looking to level up your brand? We know how to turn marketing strategy into results – let’s talk.
👇 PS. Check our playlist of this year’s Juno winners for a little inspiration and a new office soundtrack (+ check out our Wheelhouse office soundtrack, also full of top-tier CanCon!)
