I worked with CARAs on The Juno Awards years ago, and ‘Juno’s Season’ remains one of my favourite times of the year. I love to see Canadians celebrated, and my little Canuck heart always beams at seeing our vast pool…
Your business needs a website. No question. But what’s the best way to build that website? There are plenty of options – many of them great in their own rights. So, how do you know which one is the best…
With over 25 years in the business, the team at Risk Alive® Analytics was searching for a brand strategy to manage several lines of business expanding within the organization focused on training, education, consulting and, notably, a growing SaaS tech…
At Wheelhouse, we are BIG fans of all sports, and we’re so proud of our amazing Canadian athletes. Sports are fun! But also, we know and love the parallels of building high-performance players on multiple stages – in athletics, the…
When one of Western Canada’s leading manufacturers faced limited internal marketing resources amidst a growing portfolio and new opportunities, they approached us for marketing support to help drive growth. Recognizing the need for expert guidance, they engaged Wheelhouse Strategic Marketing…
It’s been almost a week since this year’s Madness and I can’t stop thinking about what a shift we got to witness in women’s sports – and women’s sports marketing. 🥇 We saw impressive records broken by players, coaches, and…
Using his decades of executive leadership experience in organizations such as Xerox, IBM and the Entrepreneurial Organization System (EOS), Ted Bradshaw developed a comprehensive, self-guided system for personal development centred on his book: “Stop Chasing Squirrels: 6 Essentials to Find…
January. Usually, ’tis the season for resolutions focused on personal health – resetting, realigning, and rebuilding habits for a healthier physical and mental lifestyle. But as we settle into the new year, amidst the theme of renewed commitment to personal…
“People are no longer buying stuff, they are buying your why.” – Shonté Jovan Taylor, neuroscientist and author* The concept of brand storytelling is a critical part of successful marketing. Now, I don’t mean a “Long long time ago, in…
When we think of a brand, we often think of logos, colour schemes and taglines. But it is so much more than this. A brand is the experience your company provides to customers throughout their buying relationship with you. Every…