For a lot of Canadian ecommerce, retail and DTC brands, the holiday shopping season is prime time. The opportunity to increase sales and boost your brand awareness with promotions for Black Friday, Small Business Saturday, Cyber Monday and Christmas. But…
We are always on the lookout for great marketing and tech that brings a fresh, smart, creative take to market. Stay inspired, so you don’t have to get inspired, right? One of our new favourite campaigns right now marries smart…
We say it a lot around here: Consistency builds trust, trust builds brands. Consistency is it when it comes to branding. From the first point of contact to the post-sale follow-up, customers look for a consistent experience from the brands…
“People are no longer buying stuff, they are buying your why.” – Shonté Jovan Taylor, neuroscientist and author* The concept of brand storytelling is a critical part of successful marketing. Now, I don’t mean a “Long long time ago, in…
When we think of a brand, we often think of logos, colour schemes and taglines. But it is so much more than this. A brand is the experience your company provides to customers throughout their buying relationship with you. Every…
Marketing plays an essential role in growing your business, but it can also be what stalls you out. If you feel like you’re putting money and effort into marketing tactics and just not getting any traction, you could be missing…
Your brand is the experience your company provides to customers throughout their buying relationship with you. When you think about it in those terms, it’s hard to over‑emphasize the importance of your brand. The impact your business has on your…