Gary Vaynerchuk once said, “This is the time of summer when you can separate from the pack.” He’s right. But how, exactly? Well, it’s safe to say that most brands are investing time and budget on content creation. However, when…
Every year, we aim to help a local group who is doing generous work for their community. This year, we worked with a group of local seniors who work hard to bring warmth and joy to families across Calgary this…
Your business needs a website. No question. But what’s the best way to build that website? There are plenty of options – many of them great in their own rights. So, how do you know which one is the best…
We say it a lot around here: Consistency builds trust, trust builds brands. Consistency is it when it comes to branding. From the first point of contact to the post-sale follow-up, customers look for a consistent experience from the brands…
At Wheelhouse, we are BIG fans of all sports, and we’re so proud of our amazing Canadian athletes. Sports are fun! But also, we know and love the parallels of building high-performance players on multiple stages – in athletics, the…
When one of Western Canada’s leading manufacturers faced limited internal marketing resources amidst a growing portfolio and new opportunities, they approached us for marketing support to help drive growth. Recognizing the need for expert guidance, they engaged Wheelhouse Strategic Marketing…
January. Usually, ’tis the season for resolutions focused on personal health – resetting, realigning, and rebuilding habits for a healthier physical and mental lifestyle. But as we settle into the new year, amidst the theme of renewed commitment to personal…
“People are no longer buying stuff, they are buying your why.” – Shonté Jovan Taylor, neuroscientist and author* The concept of brand storytelling is a critical part of successful marketing. Now, I don’t mean a “Long long time ago, in…
When we think of a brand, we often think of logos, colour schemes and taglines. But it is so much more than this. A brand is the experience your company provides to customers throughout their buying relationship with you. Every…
Marketing plays an essential role in growing your business, but it can also be what stalls you out. If you feel like you’re putting money and effort into marketing tactics and just not getting any traction, you could be missing…