Your business needs a website. No question. But what’s the best way to build that website? There are plenty of options – many of them great in their own rights. So, how do you know which one is the best…
We say it a lot around here: Consistency builds trust, trust builds brands. Consistency is it when it comes to branding. From the first point of contact to the post-sale follow-up, customers look for a consistent experience from the brands…
At Wheelhouse, we are BIG fans of all sports, and we’re so proud of our amazing Canadian athletes. Sports are fun! But also, we know and love the parallels of building high-performance players on multiple stages – in athletics, the…
When one of Western Canada’s leading manufacturers faced limited internal marketing resources amidst a growing portfolio and new opportunities, they approached us for marketing support to help drive growth. Recognizing the need for expert guidance, they engaged Wheelhouse Strategic Marketing…
January. Usually, ’tis the season for resolutions focused on personal health – resetting, realigning, and rebuilding habits for a healthier physical and mental lifestyle. But as we settle into the new year, amidst the theme of renewed commitment to personal…
“People are no longer buying stuff, they are buying your why.” – Shonté Jovan Taylor, neuroscientist and author* The concept of brand storytelling is a critical part of successful marketing. Now, I don’t mean a “Long long time ago, in…
When we think of a brand, we often think of logos, colour schemes and taglines. But it is so much more than this. A brand is the experience your company provides to customers throughout their buying relationship with you. Every…
Marketing plays an essential role in growing your business, but it can also be what stalls you out. If you feel like you’re putting money and effort into marketing tactics and just not getting any traction, you could be missing…
Your brand is the experience your company provides to customers throughout their buying relationship with you. When you think about it in those terms, it’s hard to over‑emphasize the importance of your brand. The impact your business has on your…
As the snow starts to melt (for some of us) and visions of April showers and May flowers crop up in our minds, our weekends can be filled with spring cleaning—an effort to get rid of what’s accumulated over the…