When one of Western Canada’s leading manufacturers faced limited internal marketing resources amidst a growing portfolio and new opportunities, they approached us for marketing support to help drive growth. Recognizing the need for expert guidance, they engaged Wheelhouse Strategic Marketing to provide fractional CMO services and act as an in-house marketing team.
Using a Fractional CMO for Strategic Leadership and Collaboration
With our founder Kayley Brooks serving as fractional CMO for the organization, Wheelhouse collaborated closely with the executive leadership team to drive strategic growth planning and prioritization. Over a multi-year term, we worked collaboratively to ensure impactful alignment between marketing initiatives and business objectives, establishing a solid foundation for sustainable growth.
Building a Robust Marketing Infrastructure
Wheelhouse played a pivotal role in creating a centralized marketing hub within the organization. Leveraging the depth of experience our fractional CMO provides, we worked collaboratively to shape and optimize marketing systems for the organization, including:
- Streamlined Marketing Systems and Reporting: We established efficient marketing frameworks and reporting mechanisms to enhance transparency and decision-making.
- Sales and Marketing Alignment: We supported objectives and promotions by collaborating with the sales team, ensuring cohesive and impactful campaigns.
- Creative Content Development: We led the development of creative content across various channels, including digital, retail, and sales, leveraging AI tools to enhance creativity and efficiency.
- Campaign Management and Implementation: Our team drove campaign execution, optimizing performance through continuous monitoring and adjustment.
- KPI Measurement and Optimization: We integrated KPI measurement and analysis to refine marketing and operational plans and drive better outcomes.
Enhancing Digital Presence and Lead Management with Marketing Agency Support
In addition to in-field lead management support, Wheelhouse expanded and optimized the digital footprint across the organization’s family of brands, including branded websites, landing pages, SEO, and social media.
Our efforts resulted in significant improvements in key performance metrics:
- +46% increased engagement with branded social media content
- 200+% increased referral traffic from social media
- 300+% increase in website new user traffic
- 500+% increase in organic search traffic
- 200+% increase in partner referral traffic
Driving Market Reach and Business Growth
Our primary goal together was to reach more of the right market effectively. With a solid marketing infrastructure, the organization has remained competitive, expanded its market share across Canada, and continued to lead with innovation. Increased brand awareness and recognition have created more potential new customers and stronger relationships with existing ones, driving both growth and bottom-line impact.
