IN THIS SUCCESS STUDY:
How we helped a global leader in executive performance create a clear launch marketing strategy for a high-performance brand, leadership methodology, and book-crafting success, from page to platform.
Using his decades of executive leadership experience in organizations such as Xerox, IBM and the Entrepreneurial Organization System (EOS), Ted Bradshaw developed a comprehensive, self-guided system for personal development centred on his book: “Stop Chasing Squirrels: 6 Essentials to Find Your Purpose, Focus and Flow”. Ted approached Wheelhouse for a brand strategy and launch marketing plan to help make the launch of his book a success.
We worked with Ted to develop a clear strategy for his methodology, book, and brand. This included work to:
- Clarify the value proposition
- Identify and understand target audiences
- Prioritize key messages by audience and need
- Support, focus and align opportunities through market research
- Establish clear brand attributes and position
Based on the launch marketing strategy, we created multiple campaign frameworks aligned to the top priority audiences, with recommendations for content messaging, timelines, budgets, and distribution channels, including:
- Social media marketing
- Digital advertising for search and social
- Lead acquisition landing pages
- Email marketing
- Blog content, on- and off-site
- Media and PR opportunities
- Conversion path tracking
- Channel metrics to measure
Once our first project was completed, we continued working together with Ted and his team to design a new website, including wireframes, navigation structure, brand identity, and key page templates.
Learn more about Ted Bradshaw and his top-rated book, “Stop Chasing Squirrels: 6 Essentials to Find Your Purpose, Focus and Flow” at tedbradshaw.com.
