In the (slightly paraphrased) words of our pal Ferris Bueller, “the market moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” We know there’s only so many hours in the day.…
We say it a lot around here: Consistency builds trust, trust builds brands. Consistency is it when it comes to branding. From the first point of contact to the post-sale follow-up, customers look for a consistent experience from the brands…
When one of Western Canada’s leading manufacturers faced limited internal marketing resources amidst a growing portfolio and new opportunities, they approached us for marketing support to help drive growth. Recognizing the need for expert guidance, they engaged Wheelhouse Strategic Marketing…
Using his decades of executive leadership experience in organizations such as Xerox, IBM and the Entrepreneurial Organization System (EOS), Ted Bradshaw developed a comprehensive, self-guided system for personal development centred on his book: “Stop Chasing Squirrels: 6 Essentials to Find…
January. Usually, ’tis the season for resolutions focused on personal health – resetting, realigning, and rebuilding habits for a healthier physical and mental lifestyle. But as we settle into the new year, amidst the theme of renewed commitment to personal…
“People are no longer buying stuff, they are buying your why.” – Shonté Jovan Taylor, neuroscientist and author* The concept of brand storytelling is a critical part of successful marketing. Now, I don’t mean a “Long long time ago, in…
When we think of a brand, we often think of logos, colour schemes and taglines. But it is so much more than this. A brand is the experience your company provides to customers throughout their buying relationship with you. Every…
Supporting local can have a world of impact in keeping small businesses in your community. As a business owner or a customer, we can all play a role in helping Canadian small businesses manage not just survive, but thrive, in…