“People are no longer buying stuff, they are buying your why.” – Shonté Jovan Taylor, neuroscientist and author* The concept of brand storytelling is a critical part of successful marketing. Now, I don’t mean a “Long long time ago, in…
When we think of a brand, we often think of logos, colour schemes and taglines. But it is so much more than this. A brand is the experience your company provides to customers throughout their buying relationship with you. Every…
Marketing plays an essential role in growing your business, but it can also be what stalls you out. If you feel like you’re putting money and effort into marketing tactics and just not getting any traction, you could be missing…
Your brand is the experience your company provides to customers throughout their buying relationship with you. When you think about it in those terms, it’s hard to over‑emphasize the importance of your brand. The impact your business has on your…
As the snow starts to melt (for some of us) and visions of April showers and May flowers crop up in our minds, our weekends can be filled with spring cleaning—an effort to get rid of what’s accumulated over the…
Supporting local can have a world of impact in keeping small businesses in your community. As a business owner or a customer, we can all play a role in helping Canadian small businesses manage not just survive, but thrive, in…