At Wheelhouse, we are BIG fans of all sports, and we’re so proud of our amazing Canadian athletes. Sports are fun! But also, we know and love the parallels of building high-performance players on multiple stages – in athletics, the…
When one of Western Canada’s leading manufacturers faced limited internal marketing resources amidst a growing portfolio and new opportunities, they approached us for marketing support to help drive growth. Recognizing the need for expert guidance, they engaged Wheelhouse Strategic Marketing…
It’s been almost a week since this year’s Madness and I can’t stop thinking about what a shift we got to witness in women’s sports – and women’s sports marketing. 🥇 We saw impressive records broken by players, coaches, and…
Using his decades of executive leadership experience in organizations such as Xerox, IBM and the Entrepreneurial Organization System (EOS), Ted Bradshaw developed a comprehensive, self-guided system for personal development centred on his book: “Stop Chasing Squirrels: 6 Essentials to Find…
January. Usually, ’tis the season for resolutions focused on personal health – resetting, realigning, and rebuilding habits for a healthier physical and mental lifestyle. But as we settle into the new year, amidst the theme of renewed commitment to personal…
Every year, we aim to help a local group who is doing generous work for their community. This year, we worked with a group of local seniors who have been working hard to bring warmth and joy to families across…
“People are no longer buying stuff, they are buying your why.” – Shonté Jovan Taylor, neuroscientist and author* The concept of brand storytelling is a critical part of successful marketing. Now, I don’t mean a “Long long time ago, in…
When we think of a brand, we often think of logos, colour schemes and taglines. But it is so much more than this. A brand is the experience your company provides to customers throughout their buying relationship with you. Every…
Marketing plays an essential role in growing your business, but it can also be what stalls you out. If you feel like you’re putting money and effort into marketing tactics and just not getting any traction, you could be missing…
Your brand is the experience your company provides to customers throughout their buying relationship with you. When you think about it in those terms, it’s hard to over‑emphasize the importance of your brand. The impact your business has on your…